Dingle Dangle Baby came to use with a problem of growth, they wanted to keep their signature product at the focus of the website but also build out the option to grow, bringing in more products and different categories to have more of a marketplace feel. They also wanted to take the site from a DIY look to a more professional, pulled together look.
Dingle Dangle Baby is created around a unique product, a 3-in-1 No Squirm Baby Change Helper, Baby Mobile and Baby Rattle Gift Set. It’s one baby gift that has 3 amazing uses.
- Asset creation
The plan was to take they keystone product and build a featured section around that but then also build out the category features for the marketplace feel. This was a challenge between keeping the Dingle Dangle gift set front and centre but also allowing other baby brands to seamlessly integrate within the website.
We worked on this by using soft colours taken from the logo and the main product but toning them down throughout the site, this tied in the brand but then also allowed the other brands to stand out without clashing colours and any one product fighting for attention. We also worked on the brand design, scoping and developing a brand that was flexible across multiple platforms and multiple-countries.
With a fun, conversion-led design and a product focused homepage, Dingle Dangle Baby is set up for sales, ready to convert more customers than ever before. They look forward to growing their catalogue, using our creation as a base to develop their own path in the market.