F4T isn’t another diet trend. Its science, it works and their world class coaching experience ensures that it’s life changing. They provide bespoke meal plans combined with world-class support, accountability and community.
With a change of structure and going in a new direction Food4Thoughts has embraced a transformative approach, launching a "New Era" for their brand. This fresh direction is anchored on four fundamental pillars of health: Nutrition, Fitness, Mindset, and Connection. To symbolise this evolution, the brand has introduced four complementary colours, each representing one of these pillars, seamlessly integrating with their updated branding palette.
Refreshing Food4Thoughts Online Identity: We recently took on an exciting project with Food4Thoughts. The task at hand came straight from Scott Thomas, the founder, who was keen on steering the brand in a new direction. He envisioned a fresh look complete with a new logo, updated branding, and a lively colour palette.
Our role? To weave these elements into the existing website, creating a design that not only showcases the new colours but also shines a light on the brand's four main pillars. The goal was simple yet impactful: to blend these changes into a coherent and engaging online experience, making the site more intuitive for users. Through this redesign, we aimed to make Food4Thoughts story clear and accessible, presenting a brand that's as friendly and community-focused as it is professional.
I think we successfully embraced their vision of a 'New Era'. This transformation, rooted in the core health pillars of Nutrition, Fitness, Mindset, and Connection, was vividly brought to life with a distinctive colour palette symbolising each pillar. We seamlessly integrated these elements into the website, creating an intuitive and engaging online experience. The result was a triumph - a vibrant, user-friendly site that not only encapsulated the brand's renewed ethos but also received resounding approval from the client. The successful launch of this refreshed online identity has further cemented Food4Thoughts position as a forward-thinking, community-oriented brand.
