Hidden Waters Farm, established in 1915, is a regenerative farm located inside the beltway, specializing in grass-finished beef, pastured poultry, woodland pork, raw honey, and seasonal organic produce. Initially a sheep farm and orchard, the farm embraced modern agriculture post-WWII but has since returned to traditional practices under Tom and Joe's stewardship. They prioritize farming methods that respect both animals and nature, fostering a sustainable and natural farming environment.


  • Design
  • Development
  • App integration
  • Bespoke Customisation
  • Optimisation
  • Replatforming
  • Recharge & Bundles



App integration

Bespoke Customisation

Recharge & Bundles




Increase in Conversion Rate


Increase in Average Order Value


Increase in Returning Customer Rate

What the client came  to us with

Hidden Waters Farm approached us to modernize their outdated website, previously hosted on Barn2Door, and transition their online presence to Shopify. This shift enabled them to consolidate their digital operations from two separate platforms into one cohesive, powerful solution.

The challenge

Hidden Waters Farm was struggling with managing their online store across two platforms, leading to inefficiencies and a fragmented customer experience. Our goal was to unify their digital presence on Shopify, leveraging its powerful features to streamline operations and boost sales.

The plan

To address these challenges, we focused on creating a streamlined, intuitive site that embodies the farm's ethos. This included a clean, modern aesthetic, easy navigation, and comprehensive product displays. We integrated the Recharge app to offer subscription services and customizable bundles, providing a more personalized shopping experience.

The solution

Navigating Hidden Waters Farm's site is now straightforward and efficient. Our redesigned layout and comprehensive dropdown menus offer a tailored experience for every visitor, whether they're looking for grass-finished beef or organic produce. With Shopify's robust features, we have modernised their online presence, combining traditional values with contemporary functionality.

The outcome

Realising Hidden Waters Farm’s Vision: Our work has culminated in a sleek, effective online platform that honours the farm's heritage and promotes its sustainable practices. The site is user-friendly and engaging, providing a seamless experience for all visitors, enhancing customer satisfaction, and driving higher conversion rates.

Introducing Recharge

With the integration of the Recharge app, Hidden Waters Farm offers a seamless subscription experience.

Customers can now:

Choose Subscription Options: Select from various box sizes and customize their contents.

Manage Subscriptions: Easily modify their subscription preferences.

Enhanced Customer Retention: The convenience and personalization options have led to a marked increase in customer retention.

Recharge has proven to be a game-changer, allowing Hidden Waters Farm to build lasting relationships with their customers through tailored subscription services and flexible bundle options.

By leveraging Shopify's capabilities and integrating the right tools, Hidden Waters Farm has successfully modernized its digital operations, resulting in a thriving online presence and a satisfied customer base.

For more information about Recharge's capabilities, visit their website.

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