A COMMON GOAL. Three individuals with a common goal have come together to bring Tomsen to life. A brand with a simple vision: bring winter sports to the people, and people to winter sports. The core of the brand is a sport where the main objective is to have fun. Novaskis by Tomsen. The New Way to Ski. 

Services

  • Design
  • Development
  • App integration
  • Bespoke Customisation
  • Language Integration
  • Multi-market
  • Optimisation
  • Replatforming

Design

Development

App integration

Bespoke Customisation

Language Integration

Multi-market

Optimisation

Replatforming

17% 

Conversion rate increase

57%

Increase in Total Orders

70%

Increase in Total Sales

What the client came  to us with

For Tomsen, our mission was clear: we needed to craft a website that seamlessly blends the thrill of Tomsen's new sport with a frictionless shopping journey. Tomsen envisioned a digital space that educates, engages, and converts. From unravelling the "Why" behind Tomsen to simplifying the purchase process for every age group, we're here to enhance the connection between passion and precision.

The plan

In response to the challenge of high traffic but low conversions, our strategy is straightforward – a clean, modern aesthetic aligned with the Norwegian brand identity, streamlined navigation, and multilingual support. Tomsen's story will now unfold in English, Norwegian, German, Romanian, Hungarian, Italian, Spanish, French, and Polish.

The solution

Navigating the site is now as smooth as gliding on Tomsen Novaskis. Our dropdown menu caters to diverse user groups, ensuring a tailored experience for everyone from novices to seasoned athletes. Join us at Tomsen, where our Shopify expertise meets the excitement of a new sport, transforming your online journey into a celebration of precision and passion.

The outcome

Completing Tomsen's Vision: Our recent project with Tomsen has culminated in a sleek, efficient online space that reflects both the brand's heritage and its future. We've made shopping with Tomsen as effortless and enjoyable as skiing on their Novaskis, with a focus on clarity, ease of use, and comprehensive language support. This blend of our digital expertise with Tomsen's innovative approach to sports has led to a site that not only tells Tomsen's story in multiple languages but also creates an inviting and seamless experience for all visitors, from complete beginners to expert athletes.


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